SalesNotes

UPDATED Dealer Workshop Agenda

Sorry everyone, there was a typo on the Workshop dates in the version I uploaded yesterday. A corrected version is attached. Our apologies for the inconvenience. I know many of you already sent to to your customers.

Download Agenda

Spring Pricer Ships Next Week

Sorry for the delay, folks, we had a few data issues that put the Spring 2012 Pricer behind schedule. The Pricers are expected to ship next week. ~Amy

New Art Alternatives Canvas Sale Posters Available in All Warehouses

   

New Art Alternatives Canvas Sale and 40% off & 50% off Posters are available for ordering in all DCs. These posters reflect the Feb. 15th price changes:

AAPOSTERS        Canvas Poster (9/Tube)

AAPOSTER40      40% off Price List Posters (7/Tube)

AAPOSTER50      50% off Price List Posters (7/Tube)

These posters along with updated shelf talkers are also available for download on MacPhersonArt.com > Promotional Support > Merchandising > Art Alternatives

"Blank" Catalogs (TCCATART) in stock in all DCs

Our 2012 "blank" or "generic" catalogs are now in stock in all DCs.

New this year:
• Blank catalogs be purchased in "eaches", not just cases
• Blank & MacPherson's logo catalogs are available online for easy ordering

Catalog 2012: Why It's Smaller

A few of you have asked, and here's the story...

Focus:  Our main focus for the 2012 catalog was on art supply products that are important to retailers, artists, professors and students. There was no way we could fit all 40,000+ products into a catalog, so we used sales history reports to identify the 26,000+ most important skus for independent art supply retailers.

Two additional things allowed us to trim the catalog to 350 pages.

Order No. References:  We condensed long, less utilized color lines by using order number references for additional sizes. For instance, in the long color ranges with multiple sizes, we listed out the colors in the most popular sized tube, and gave order number ranges for the other tubes. That way, a professor or artist can see what colors are available, and knows there are additional options for size.

Online Catalog References:  For products with less traction (slow-moving lines, craftier items, seasonal kids items, etc) we showed images but did not write out product copy or provide item-by-item listings. These products go in and out of season, and they date the catalog almost before it is printed!For this type of product we refer readers to ArtSupplySourcebook.com, which is a copy of the online MacPherson's catalog. Retailers will see in the banner that they can simply login to MacPhersonArt.com. The ArtSupplySourcebook.com catalog was created for end-users who receive the catalog from an art supply store.

Let us know what you think!  ~Amy x6616

2012 Sourcebook Officially Available in Suwanee !

The MacPherson's logo version of the 2012 Art Supply Sourcebook is now available in Suwanee, and will be available in Reno and Elgin soon! It's item # TCCATMAC12.

The "Blank" versions will be available in a couple of weeks. There was a snafu with the barcode on the back. We need to sticker the correct info onto the back of the "Blank" catalogs before we receive them into inventory. Sorry for the delay; I'll let you know when the "Blanks" are in stock. ~Amy

Catalog Ships 1/6

We had a short delay due to equipment issues at the printer, but the ship date has finally been confirmed.

Catalogs are scheduled to ship to reps and DCs on Friday, 1/6. They'll be mailed to the retailers on 1/9.

Thanks for your patience!
Amy

2012 Catalog is at press!

Just an update, there really will be a catalog for 2012! The files were delivered to the printer today. The catalogs are expected to ship on 12/30.

What's New Posting Dates Shifted for December & January

This is just a heads up to let you know that the What's New posting dates for December & January will be changed slightly from the first Wednesday of the month:

December What's New will go out Thurs 12/8/11

January What's New will go out Wed 1/11/12

Let me know if you have any questions.

- Corinne x 6626

CHA 2012 in Anaheim

Some of you have been asking, so I wanted to fill the whole group in on our CHA plans.

CHA hasn't been much of an opportunity for us in the last few years so we don't have anything formal planned. Plus, many of our customers have started attending Paperworld in Frankfurt instead of CHA (the 2 shows are held at the same time.) There just isn't a good reason for us to exhibit, or even to send a large entourage.

That means:
•  No booth; MacPherson's is not exhibiting
•  No pre-planned dinners, unless you make the plans
•  No company-supplied badges. Please order your own; they are $35 if pre-ordered and $50 at the show
•  The badge rate is $35, not $25, because we intentionally let our membership lapse

You'll probably see Stu and Kathy there as they'll have business with vendors, but you won't see many other non-sales people at CHA. It's up to you whether you attend or not; it'll depend on which of your customers are going, and who you want to spend time on the floor with.

Here's a link to the registration page where you can buy badges:
http://tiny.cc/cha_badges

And here's a link to the exhibitor directory, in case you want to identify a "home booth" with one of our partner vendors:
http://tiny.cc/cha_booths

~Amy, x6616